The Jhoole/ Nguyen Reinvent Beautiful collection, inspired by artist Tran Nguyen's A Place Procured From Our Yesteryears, features floral and fantastical geometric shapes hand block-printed onto pure cotton jersey, cut and sewn into cozy dresses ideal for wading, sweating, lingering in... from day to night, barefoot to high-heeled.
Jhoole, as a fashion-oriented social enterprise, uses the collection to invite people to “reinvent beautiful” by re-imagining beauty, not as something to be “possessed”, but as a force that fosters a greater sense of community, interconnectedness, responsibility and hope.
All dresses are made-to-order using repurposed, remanent jersey that is then dyed, hand block-printed, cut and sewn by Jhoole artisans to ensure minimum environmental impact. This process, known as “lean manufacturing”, generates minimum waste. The made-to-order dresses are shipped directly from Maheshwar, India by Jhoole artisans and take two to three weeks after ordering to arrive.
All proceeds from the collection go to Jhoole's dual mission of empowering women and working to spread social enterprises throughout the globe.