About Us




About Us

Jhoole makes comfortable clothing, colorful artifacts of our altruistic mission, hand block-printed and worthy of being worn while barefoot.

Jhoole, a registered nonprofit, pioneering Humanitarian Enterprise, is both a mission-motivated lifestyle brand and a manufacturing company, wedding high-tech machines with traditional Indian handicrafts to benefit artisans and their communities in Maheshwar, India.

Our products are works of art, not fast-fashion throw-away items, holistically beautiful because they reflect our two interrelated missions: supporting artisans so that they can eradicate poverty in their community and fostering global awareness of Humanitarian Enterprise, a shareholder-less business model designed to enrich the public domain rather than a small elite. 



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